Category Archives: Food

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it’s cool when corporations get shovey before you’ve had your morning coffee

Business isn’t rocket science. When you really look at who fails and who doesn’t, it’s generally easy to identify the keys to success. As in, for the most part, try not to piss off your customers.

Such as, before your customer has had their coffee, it’s generally not a good idea to get shovey with them in an attempt to push product.

 

Kind Young Woman Parroting Talking Points Forced Upon Her By Giant Corporate Octopus: Good morning Sir, would you like to try our chorizo burrito today?

The Arcturus Project: Uh, no, thanks, can I just get a large black coffee please.

KYWPTPFUHBGCO: Would you like anything else? 

TAP: Uh, no thanks.

KYWPTPFUHBGCO: Would you like an apple pie?

TAP: Uh, no thanks.

 

1) Please leave me alone

2) I just want coffee; can’t we conduct this mutually beneficial transaction without any added nonsense

3) I can’t imagine walking into Chipotle and having them ask me if I’d like something other than what I’ve ordered, thrice; which probably goes a long way towards explaining why Chipotle is currently cleaning McDonalds’ clock

Enarius

maybe you need to stop being weird before you try and change the logo?

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Absurdity of the Week! Stupid Names!

Why do companies keep changing their names to shit that means absolutely nothing?!

And now it’s time for our weekly (not weekly) absurdity of the week fact to be published on a weekly (not weekly) basis. Oh, the joy of pointing out all of life’s little absurdities. (slowly loads revolver in a dark room)

SAIC became Leidos

(because you don’t want a computer company’s name to sound like a computer?)

Philip Morris became Altria

(so we’d forget they marketed death sticks to six year olds back in the forties?)

Blackwater became Xe became Academi

(goon academy?)

ING US became Voya

(uh…?)

Why are all these names creepy, poetic nonsense that sounds like divine excrement that emerged from Greek gods? Do these folks think they’ll suddenly become household memorable company terms because they now have a unique name? A name so unique it doesn’t exist as a real word in all of human history?

ING US is now Voya so they sound like a neat smooth sexual dream instead of a degenerate bank. Because nothing says I should trust all my money more with these guys, a company that trashed its cherished long term name for an unknown short term benefit. 

You know what, everybody should do this. It’s a chance for a new start! 

Hitler can change his name to Orsensya. Satan can become Astinara. Kim Jong Un, Destructicus. 

Or take McDonalds! They’ve got some issues lately because their food, while nostalgically awesome, still leaves an aftertaste that reminds one of their old styrofoam tins. Chipotle and Five Guys are cleaning their clock because of silly things like food quality. Time for a new era!

McDonalds becomes Enarius

“i’m lovin’ it” becomes “culinary wisdom of the ages”

Ronald McDonald becomes Mister Enarius, a 55 year old white guy in a loose fitting toga who hangs out with little children alone at The Enarius House of Culinary Wisdom.

Enarius

This idea cannot fail. Give me the $3M in marketing fees. What could go wrong?

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Apparently, Burger King supports despotism

Oh, how we love all that fancy, tasty cash. Especially if we’re corporate assholes. Then we really, really love all that fancy, tasty cash. Thus a company that enjoys the freedom and justice that gave birth to it is more than happy to acquire money from Ukrainians who’ve just lost their liberty.

Who knew that Burger King was an actual autocratic monarch? I guess they’re a little old fashioned. If a store employee displaces the joy of the manager, they’re beaten with sticks and then have their throats slashed back by the dry bun storage locker. It’s all very medieval.

Hey you know what else is quite medieval? Uncle Vladimir’s conquest of Crimea! So you would think folks would be rather careful in allowing their brand to be associated with Vlad and his recent Glorious Victory. You know, seeing as how he’s the bad guy and is in the process of running circles around the forces of liberty. Probably not the best time to get one up on McDonalds by taking their place in Crimea?

But in a world where gold trumps values, well, go get ‘em! You go get that vacant market opportunity you bastards! Why not? Nobody else has your reach, except McDonalds, and those pansies are too interested in making a statement in favor of justice. Stupid assholes, Burger King lives in the real world. They subscribe to the ancient concept that there are no rules. There are only bags with currency. And Burger King is going to play dirty and get rich, because why not.

Now a number of you will point out that it’s not Burger King’s responsibility to pick and choose. As a business their leadership has a responsibility to increase shareholder rates first. Well, I see your point, but that’s kind of like saying a corporation must be completely amoral. As long as Burger King increases shareholder cash, it’d be okay if their burgers were made out of human flesh.

Now that’s an extreme example, but the context is the same. We don’t allow corporations to do certain things because they’re wrong. Our standards, our morals are more important than raw cash. It’s wrong to blatantly support the theft of freedom just so you can increase your global share price by 0.000453% this quarter.

Now maybe I don’t understand franchising and this is the action of Burger King Russia or some other kind of nonsense. But Burger King got invented in America. I checked their public sites twelve seconds prior to publishing this post. If I was their boss, I’d have been on the news this morning pounding my fist on the table to separate my brand from this evil. They haven’t said a word. Silence is consent, assholes.

Whether you agree with Burger King’s action is up to you. But I say that Burger King supports despotism. From now on, I’m not buying Burger King and will encourage others to do the same. I want to live in a world where values matter. Where the sanctity of our liberty, and the liberty of others, is upheld by all aspects of our society and culture.

We should fight this on the battlefield the corporations respect the most, the cash register. Eventually business will have to learn that behavior that goes against freedom will get punished in the marketplace. Otherwise they’ll keep going until all our liberty is gone and replaced by gold coins. We’ve been there before in medieval times. We’ve evolved past that. I have no interest in going back.

Burger_King

Abandon hope all ye who enter here

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Don’t make things more than they are

We must eat to live. We might as well enjoy it. But this has gotten out of hand. The assholes have distorted the third most basic of human functions and turned it into a commodity for their profit. We are not the better for it.

I’ve started to notice that ordinary, random people now describe their food like a dick critic they’ve observed on that recent food show called [insert any name here]. My latest experience with this delightful phenomenon was this last weekend at a wedding. The food was very good, but folks felt compelled to explain how they enjoyed it like the actors (they’re not chefs once they take media cash) they saw on television. Here are a few examples that I made up based roughly on what I heard:

 

What They Said: This prime rib has great texture and is cooked to perfection.

What They Meant: This is good meat, hell yeah.

What People Used to Say: This is good shit.

 

What They Said: I find the dressing has just the right vinegar and acidity for my tastes.

What They Meant: I like this salad dressing.

What People Used to Say: Good salad, man.

 

What They Said: This cheesecake has the right balance of sweet and savory.

What They Meant: I like my desert, go humanity.

What People Used to Say: Give me more.

 

When we begin to emulate the media’s view of our most essential acts, folks, it’s time to detonate the human race. What we apparently now think is food is instead a machine engineered version of food created for us by broadcasting fucks. Folks, that’s not food. That’s entertainment. Close your mouths or start to talk like real people again.

As a disclaimer, I cook, I cook well, and I cook all the time. I truly enjoy it. But I don’t make the elite trash you see on the idiot box. I make real food that the actors would call garbage. Well, thanks rich assholes, but I live in the real world. I cook real food and I like it. This is how we normal people live. You all can go to hell or return to your mansions, thank you.

Don’t make things more than they are. It’s not about textures, or acidity, or the views of faceless actors whose opinions aren’t worth the time it takes you to watch them. If you enjoy these shows, as I sometimes do, game on, but remember what it’s all about. Don’t lose focus.  Food is about sustaining life. Food is also about eating and sharing good times with your friends and family, those whom you love. If you make it more than that, you’re missing the point.

giada3

I have more money than Jesus. But if you don’t eat just like I do, you’re Satan.