Oh, how we love all that fancy, tasty cash. Especially if we’re corporate assholes. Then we really, really love all that fancy, tasty cash. Thus a company that enjoys the freedom and justice that gave birth to it is more than happy to acquire money from Ukrainians who’ve just lost their liberty.

Who knew that Burger King was an actual autocratic monarch? I guess they’re a little old fashioned. If a store employee displaces the joy of the manager, they’re beaten with sticks and then have their throats slashed back by the dry bun storage locker. It’s all very medieval.

Hey you know what else is quite medieval? Uncle Vladimir’s conquest of Crimea! So you would think folks would be rather careful in allowing their brand to be associated with Vlad and his recent Glorious Victory. You know, seeing as how he’s the bad guy and is in the process of running circles around the forces of liberty. Probably not the best time to get one up on McDonalds by taking their place in Crimea?

But in a world where gold trumps values, well, go get ‘em! You go get that vacant market opportunity you bastards! Why not? Nobody else has your reach, except McDonalds, and those pansies are too interested in making a statement in favor of justice. Stupid assholes, Burger King lives in the real world. They subscribe to the ancient concept that there are no rules. There are only bags with currency. And Burger King is going to play dirty and get rich, because why not.

Now a number of you will point out that it’s not Burger King’s responsibility to pick and choose. As a business their leadership has a responsibility to increase shareholder rates first. Well, I see your point, but that’s kind of like saying a corporation must be completely amoral. As long as Burger King increases shareholder cash, it’d be okay if their burgers were made out of human flesh.

Now that’s an extreme example, but the context is the same. We don’t allow corporations to do certain things because they’re wrong. Our standards, our morals are more important than raw cash. It’s wrong to blatantly support the theft of freedom just so you can increase your global share price by 0.000453% this quarter.

Now maybe I don’t understand franchising and this is the action of Burger King Russia or some other kind of nonsense. But Burger King got invented in America. I checked their public sites twelve seconds prior to publishing this post. If I was their boss, I’d have been on the news this morning pounding my fist on the table to separate my brand from this evil. They haven’t said a word. Silence is consent, assholes.

Whether you agree with Burger King’s action is up to you. But I say that Burger King supports despotism. From now on, I’m not buying Burger King and will encourage others to do the same. I want to live in a world where values matter. Where the sanctity of our liberty, and the liberty of others, is upheld by all aspects of our society and culture.

We should fight this on the battlefield the corporations respect the most, the cash register. Eventually business will have to learn that behavior that goes against freedom will get punished in the marketplace. Otherwise they’ll keep going until all our liberty is gone and replaced by gold coins. We’ve been there before in medieval times. We’ve evolved past that. I have no interest in going back.

Abandon hope all ye who enter here