You may have noticed recent television advertisements where ordinary average gentlemen, day care worker, former crash scene investigator, and jai-alai extraordinaire Conor McGregor shills for Proper 12 whiskey, aka his own whiskey company.

Just as a reminder, here is the video of McGregor sucker punching an old man square in the face in a Dublin pub for refusing to drink his “shite” whiskey.

Conor’s walking around with his bottle and handing out free shots.  Conor lays the plastic cups on the bar and the old man emphatically takes two of them and slams them back behind the rail.  Conor didn’t take this well and like all true gentlemen responded with cowardly violence.  Conor has to be physically restrained by his handlers otherwise I guess he would have kept wailing on this guy?  What a piece of shit.

So if you want to drink Proper 12 (my Guests and I aren’t sure why anybody would particularly when there are 271 better whiskeys available) in case you were tempted we propose the following.  You can drink Proper 12, but if you have to take a bare knuckled punch to the face from that old man.  You might not think this is a big deal, but:

1) Old man directly and deliberately shined on lethal martial arts champion

2) Old man takes a sucker punch directly to the skull without falling from his bar seat

3) Old man thinks so little of said sucker punch that he doesn’t even bother to rise from his stool

4) Old man did all of this while probably six pints into the black stuff clearly in front of him

Do you want to fight that old man?  We sure don’t.  Don’t drink Conor’s shite.

spot the shite in this shot