so every company wants to dance with sriracha

I guess you know a food ingredient has become all powerful when McDonalds starts to hock the stuff as part of their latest harebrained scheme to forestall irrelevance. They got Ronald McDonald to descend into the Thai jungle to pick up some ideas.

Given the danger he brought a large number of his posse. McDonald got the map and compass. Grimace essentially functioned as a pack mule. The Hamburglar got the grease gun. Birdie carried the radio, and Officer Big Mac, wait, wait, who the hell are all these other mascots?

Anyways, but seeing as only Ronald McDonald emerged from the jungle alive and without product, they just came up with this thing called Sriracha Mac Sauce. Which they trademarked. Seriously.

Sriracha is everywhere. Almost any restaurant chain or potato chip maker is all over this. I guess it’s trendy? Everybody loves spice and Asian so folks think they can mint money on this. But what really is sriracha? It depends.

In Thailand it’s basically just a random chili sauce with vinegar and spices. But in America what folks know as sriracha is just the Huy Fong Foods bottle. It’s just one kind of sriracha. But to most people I suppose it’s the sriracha.

Huy Fong’s story is actually pretty awesome. David Tran fled recently conquered South Vietnam in 1978 and was eventually granted asylum in America. He named the company after his refugee ship Huey Fong.

To me, the look of the bottle is pure genius. The contrast between the green and red, the unique rooster logo, the various languages and styling, it’s just great. It’s what made them successful, that and the unique taste.

But because Tran either cannot or will not trademark the word sriracha, basically everybody else can do what they want. So folks might think that McDonalds is partnering with Huy Fong to make their sauce, but they’re not. McDonald just made it on their own. Hence McDonald’s own trademark on their version of the sauce.

Hey I want to expand the planet’s variety of food choices too, but not at the expense of silly fads driven by faceless corporate goons in suits. Sriracha is basically just Thai ketchup. It’s not the emperor of all Asian hot sauces. I wonder how many folks have ever heard of Korean gochujang paste? It’s mind bogglingly awesome in its own right.

Want sriracha in America? Go ahead and buy the Huy Fong bottle. Or, go get a unique version from an Asian grocery. Don’t give Ronald McDonald more cash to file his next cutthroat trademark.

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Based designed sauce bottle in human history.

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