eliminate most words (and other wise ideas)

So you’re at the grocery and you turn over some of your hard earned international gold reserves and in exchange are provided various food products.  You can then consume those various food products in order to sustain life.

And you stare down at the box containing (an ultimately mediocre) breakfast bars and they have this little nugget on the box:

failboat.jpg

“New Look – Same Great Taste”

What exactly is the point of this?  Who on the planet could possibly care about the look of the box?  Even the text of this graphic is all squiggly and happy.  Like I’m supposed to assume the emotional core of a blissful meth elf because they updated the design of this box?

Does this sort of thing actually, really work on people?  It must, because it happens a lot.  Advertising goons do this all the time.  They throw out words in some desperate attempt to engage your brain.  For example, when they change the names of companies for no reason at all.

When The Onion isn’t busy shaming itself by getting in on the already overly tedious and incessant bash Trump wagon they put out some pretty darn hilarious stuff.  Years ago they put out something similar to this nonsense post when they wrote about “Under New Management” with this one.

v37jngdbmj0o1vplzey8.jpg

The only solution to this problem is to eliminate most words.  In order to put a word on a box of cereal bars, the advertising goons have to submit themselves to a trial by ordeal with a drunk thug from Valhalla.  The price goes up by each word used.

For example, if the ad executive uses the term “Great Taste” it’s 30 seconds in the ring with the thug.  Why is the thug drunk first thing in the morning?  It’s what he does.

Thus, “New Look – Same Great Taste” equals about one minute and 15 seconds of action with the thug.  Given that these folks are all losers (they work in advertising) I’m guessing they’d defer the thug battle.

And the rest of us would have less words to deal with in the daily course of our lives.  It’s win / win!

Please hold your applause at the display of brilliance contained within this post.  [claps hands in an empty room]

Advertisements

don’t let rich men own your brain

We’re back!  After an unrelated 16 month absence.  Did you miss us?  No?  Oh, well, uh, so that’s too bad, we, we thought folks missed us.  [cricket, cricket, cricket]

And we’re back to talk about what important topic to humanity?  War?  Politics?  Dwarves?  Deep seated cultural problems?  Elves?  Fine culinary tactics?  Nope.  Instead we’re on to the most important topic of the day:  Why I now consistently hear people use the phrase, “Dilly, Dilly”.

I heard people use it on the airplane flying out here.  I’ve heard people use it in the street.  It keeps happening.  Why?  Because rich men own people’s brains.  I guess.

This phrase first appeared during the Bud Light ads folks have seen during football games.  It’s one of the dumbest things I’ve ever seen.  Robbing from the ever-present Game of Thrones theme they basically just have a medieval court / king who worships Bud Light.  And they slam back Bud Light and say “Dilly, Dilly” to each other as affirmation for their divine right to consume booze.

What they don’t show you is Bud Light “Dilly, Dilly” (After Dark) which is where the king is 13 Bud Lights into his evening and he screams at the queen, overturns many chairs, gets grabby with both male and female servants, and sentences numerous people to death by hippopotamus mauling.  The commercial ends with The Usurper stabbing the king to death with a broken Bud Light bottle.  Fade to black.

I suppose people think that “Dilly, Dilly” must have some cultural connotation or history outside the Bud Light ad?  This would thus make it okay to say this phrase in full open view of the public.  It does not.  They literally made it up.  It has no history or meaning outside a Bud Light ad that a bunch of very, very rich people made.

So why do people say it then?  I have no idea.  There’s got to be some facet or working function of the human brain I just can’t comprehend.  Maybe I’m just a jaded contrarian who can’t see fun anywhere?  Perhaps.  But you’d have to slash me up with a broken Bud Light bottle for an extended length of time before I’m saying “Dilly, Dilly” in the course of my daily conversations with a fellow human being.

Don’t let rich men own your brain.

dillydilly