we demolish Stella Artois’ (aka InBev) pathetic advertising lies

Once upon a time it was said that celebrities who wanted to make money shilling product were required to go to Japan to do it. It was considered poor taste and reflective that the actor’s career was in the tank if they tried it in America. This is the entire plot point of Lost in Translation (which remains among my favorite movies) where a washed up Bill Murray heads out there to hock Nippon whiskey.

Well, those days are long, long over. Soon it’ll be no big deal to see a celebrity promoting a vacuum cleaner. I don’t really care either way, I hate most celebrities anyways and so couldn’t care less how they earn their coin. But it’s directly applicable to the point of this post which is to assault the lies of Stella Artois.

jeff_bridges_big_lebowski_carrie_bradshaw_stella_artois_super_bowl_commercial_0.jpg

During this last Super Bowl the viewer got to see Carrie Bradshaw and The Dude drinking Stella. The idea that The Dude drinks anything other than white russian is bullshit, but I digress. Now they’ve dragged out Idris Elba to push the beer. A guy who would have made a great 007, but turned it down, is now reduced to pushing this cheap beer. What a loser. Doesn’t he already have enough boats?

20190715191224-StellaArtois

The general idea of the ad campaign is that Stella is fancy, a sophisticated way to poison your body by ingesting a toxin known as alcohol. The most emphatic scenes in these commercials are the ones where they show dressed up rich people swilling Stella at the original 1926 Christmas party. And there’s multiple shots where Stella poured from the tap foams over and requires the use of a foam knife.

I laughed out loud at the foam knife part. For those who don’t know, in the old days draft beer typically came in barrels. Before the age of refrigeration these barrels basically sat at room temperature. With warm beer, when the carbon dioxide was exposed you got a ton of foam into the mug. So barkeeps needed the foam knife to get rid of all this extra foam. To the modern drinker, this warm beer would have tasted skunked or funky due to the poor overall carbonation of the end product.

Only later when keeping beer cool became widespread did this practice disappear because it was no longer required. It’s why you don’t see bartenders using foam knives today, unless they’re tapping a firkin. So while it looks fancy (in theory) what Stella is basically saying in these commercials is that they prefer Stella warm at room temperature, at poor quality, and skunked out. You can even reinforce this trend by buying the Stella foam knife on Amazon (I’m not joking) so that you too can dispense warm, poor quality beer to your guests.

41CJ+4EwORL

Stella is a mainstay European beer and has been for decades. Only recently has the goal changed to sell it widely in America. In 2008, Stella got wrapped up in the creation of the AB InBev behemoth creation which probably now sells half the beer on the planet. Sometime later somebody at InBev was probably like, hey we can sell Stella to dumb Americans and pass it off as real swanky Euro beer.

Now I’m one who truly believes there is no actual bad beer. I’ll drink just about anything. But there are certainly beers that aren’t good, and Stella’s one of them. It’s basically just Europe’s Bud or Miller. There’s nothing special about it. Except the advertising campaign that says so. That and the stupid (and entirely unnecessary) tulip glass that they always show it in.

So is this scam working on the American people? No shocker here: Yes! From 2010-2015, Stella sales more than doubled in America. Today Stella remains one of the country’s fastest growing beers. It’s why you see it and those stupid tulip glasses in almost every bar now. And you better believe they’re not charging you Bud or Miller prices for Stella. Nope! You’re paying extra for that ultra-fancy Euro beer, fools.

The Giant Octopus is very wise and aggressive. I wonder how many Americans know that Stella is owned by InBev, or what InBev even is? Or that in Europe Stella is basically Bud? Hell, I doubt most Americans even know that Bud is foreign owned. But basically it worked, Stella’s blatant advertising lies have made a ton of gold for them. So, sadly, I guess the conclusion of this post is once again that we’re all doomed.

In general, society’s just not smart enough (or doesn’t care enough) and is happy to be manipulated and lead around on a leash by the Giant Octopus, straight to the bar, to hand over its cash without coherent thought. Doomed! [sigh]

eliminate most words (and other wise ideas)

So you’re at the grocery and you turn over some of your hard earned international gold reserves and in exchange are provided various food products.  You can then consume those various food products in order to sustain life.

And you stare down at the box containing (an ultimately mediocre) breakfast bars and they have this little nugget on the box:

failboat.jpg

“New Look – Same Great Taste”

What exactly is the point of this?  Who on the planet could possibly care about the look of the box?  Even the text of this graphic is all squiggly and happy.  Like I’m supposed to assume the emotional core of a blissful meth elf because they updated the design of this box?

Does this sort of thing actually, really work on people?  It must, because it happens a lot.  Advertising goons do this all the time.  They throw out words in some desperate attempt to engage your brain.  For example, when they change the names of companies for no reason at all.

When The Onion isn’t busy shaming itself by getting in on the already overly tedious and incessant bash Trump wagon they put out some pretty darn hilarious stuff.  Years ago they put out something similar to this nonsense post when they wrote about “Under New Management” with this one.

v37jngdbmj0o1vplzey8.jpg

The only solution to this problem is to eliminate most words.  In order to put a word on a box of cereal bars, the advertising goons have to submit themselves to a trial by ordeal with a drunk thug from Valhalla.  The price goes up by each word used.

For example, if the ad executive uses the term “Great Taste” it’s 30 seconds in the ring with the thug.  Why is the thug drunk first thing in the morning?  It’s what he does.

Thus, “New Look – Same Great Taste” equals about one minute and 15 seconds of action with the thug.  Given that these folks are all losers (they work in advertising) I’m guessing they’d defer the thug battle.

And the rest of us would have less words to deal with in the daily course of our lives.  It’s win / win!

Please hold your applause at the display of brilliance contained within this post.  [claps hands in an empty room]

don’t let rich men own your brain

We’re back!  After an unrelated 16 month absence.  Did you miss us?  No?  Oh, well, uh, so that’s too bad, we, we thought folks missed us.  [cricket, cricket, cricket]

And we’re back to talk about what important topic to humanity?  War?  Politics?  Dwarves?  Deep seated cultural problems?  Elves?  Fine culinary tactics?  Nope.  Instead we’re on to the most important topic of the day:  Why I now consistently hear people use the phrase, “Dilly, Dilly”.

I heard people use it on the airplane flying out here.  I’ve heard people use it in the street.  It keeps happening.  Why?  Because rich men own people’s brains.  I guess.

This phrase first appeared during the Bud Light ads folks have seen during football games.  It’s one of the dumbest things I’ve ever seen.  Robbing from the ever-present Game of Thrones theme they basically just have a medieval court / king who worships Bud Light.  And they slam back Bud Light and say “Dilly, Dilly” to each other as affirmation for their divine right to consume booze.

What they don’t show you is Bud Light “Dilly, Dilly” (After Dark) which is where the king is 13 Bud Lights into his evening and he screams at the queen, overturns many chairs, gets grabby with both male and female servants, and sentences numerous people to death by hippopotamus mauling.  The commercial ends with The Usurper stabbing the king to death with a broken Bud Light bottle.  Fade to black.

I suppose people think that “Dilly, Dilly” must have some cultural connotation or history outside the Bud Light ad?  This would thus make it okay to say this phrase in full open view of the public.  It does not.  They literally made it up.  It has no history or meaning outside a Bud Light ad that a bunch of very, very rich people made.

So why do people say it then?  I have no idea.  There’s got to be some facet or working function of the human brain I just can’t comprehend.  Maybe I’m just a jaded contrarian who can’t see fun anywhere?  Perhaps.  But you’d have to slash me up with a broken Bud Light bottle for an extended length of time before I’m saying “Dilly, Dilly” in the course of my daily conversations with a fellow human being.

Don’t let rich men own your brain.

dillydilly