We’re back!  After an unrelated 16 month absence.  Did you miss us?  No?  Oh, well, uh, so that’s too bad, we, we thought folks missed us.  [cricket, cricket, cricket]

And we’re back to talk about what important topic to humanity?  War?  Politics?  Dwarves?  Deep seated cultural problems?  Elves?  Fine culinary tactics?  Nope.  Instead we’re on to the most important topic of the day:  Why I now consistently hear people use the phrase, “Dilly, Dilly”.

I heard people use it on the airplane flying out here.  I’ve heard people use it in the street.  It keeps happening.  Why?  Because rich men own people’s brains.  I guess.

This phrase first appeared during the Bud Light ads folks have seen during football games.  It’s one of the dumbest things I’ve ever seen.  Robbing from the ever-present Game of Thrones theme they basically just have a medieval court / king who worships Bud Light.  And they slam back Bud Light and say “Dilly, Dilly” to each other as affirmation for their divine right to consume booze.

What they don’t show you is Bud Light “Dilly, Dilly” (After Dark) which is where the king is 13 Bud Lights into his evening and he screams at the queen, overturns many chairs, gets grabby with both male and female servants, and sentences numerous people to death by hippopotamus mauling.  The commercial ends with The Usurper stabbing the king to death with a broken Bud Light bottle.  Fade to black.

I suppose people think that “Dilly, Dilly” must have some cultural connotation or history outside the Bud Light ad?  This would thus make it okay to say this phrase in full open view of the public.  It does not.  They literally made it up.  It has no history or meaning outside a Bud Light ad that a bunch of very, very rich people made.

So why do people say it then?  I have no idea.  There’s got to be some facet or working function of the human brain I just can’t comprehend.  Maybe I’m just a jaded contrarian who can’t see fun anywhere?  Perhaps.  But you’d have to slash me up with a broken Bud Light bottle for an extended length of time before I’m saying “Dilly, Dilly” in the course of my daily conversations with a fellow human being.

Don’t let rich men own your brain.