what if the force is not with you?

I find it hard to get excited over movies now.  Everything kind of blends together.  It’s all kind of the same, nothing’s really unique.

Even stuff I’ve loved for decades, like the James Bond series, has become tired.  I should have known better, but I actually got really excited for Spectre, and it wasn’t all that good.  I was genuinely bored watching Spectre.  Even during the mind melting action scenes with planes and cars and speed and action?  If I had a wristwatch, I’d have looked at it repeatedly.  Don’t get me wrong, Spectre isn’t awful, but there’s just nothing exciting about it.

I have the same feeling with Star Wars.  I think I’d walk out of the theater and be like, “Eh, that was okay, I guess.”  Part of the problem is I feel like I already know what the plot of the movie is seeing as how we’ve all been bombarded by trailers and merchandise ads for like seventeen months.  And now that I know the plot, I’m kind of already bored with it:

Rebel spy meets little girl who find Han and the Falcon, get attacked, we eventually see the Rebels (Not Rebels) again and there are X-Wings and another Death Star (checks watch) and a whole bunch of lightsaber fights (checks watch) and a big battle at the end.

Don’t get me wrong, I’m sure it won’t be awful, but there’s just nothing exciting about it to me.

It’s like they’re just going through the motions.  Probably because JJ Abrams is just going through the motions.  It’s the safe bet.  This movie will make over $2B provided JJ just feeds a serviceable movie to the viewing public.  As long as he totally doesn’t screw it up, they’ll do alright.  It doesn’t have to be a masterpiece, it just has to not be bad.  After the total disaster that was the prequels, folks will be glad to settle for decent, I assure you.

But what if the force is not with you?  It’s not really with me, so I’m not even sure if I’ll see it in the theaters.  I probably will, but I guess I’m just not feeling excited about it.  That’s a bummer.  Oh well.

jj-abrams-shows-off-first-footage-of-x-wing-in-star-wars-episode-viiMy the cash be with you.

were it not for Duracell; Obi-Wan would have slain Vader

Somebody who’s actually seen the newest Hunger Games or has read the books is going to have to tell me if they have Dodge cars and trucks in there. As in, do the stormtrooper-based Hunger Games goons drive around in Dodge trucks? Or does Jennifer Lawrence lead her militant-teenage-love-army into battle in a Dodge Challenger? I ask this most important of questions because I saw this ad where they show various Hunger Games trailer shots alongside Dodge cars.

If I had to guess, I’d say that Dodge isn’t in there. So then why exactly does Dodge desire to be associated with a story that has among other things genocide, starvation, murder, and other lightweight topics that typically encourage people to go joyfully buy cars?

I don’t know what they call these things? Joint ads? Dual commercials? Future obliterated Earth tutorial?

The first one of these I saw was in 2009 when all of a sudden they shoehorned in an ad for Avatar interspersed with clips of the World Series. Joe Buck got tasked to narrate the thing. It literally broke my brain. I was like, “Eh, is there a baseball league on this mysterious alien world? Did Joe Buck misplace his brain medicine? Should I stop drinking now?” The commercial was almost entirely over before I figured out it was a deliberate dual ad.

So this is the way it’s supposed to work, I guess:

1) You like The Hunger Games

2) You see an ad of The Hunger Games alongside Dodge

3) So you like Dodge now

4) You go get your $

5) You use $ to go buy a Dodge vehicle

Or, simply replace the words Dodge and The Hunger Games to have the opposite reaction.

This is the most basic and simplistic advertising campaign imaginable. It basically devalues the audience (you) into nothing more than a partial-corporeal-ape-like-creature. How did this juvenile campaign work in 2009 and Avatar? Well, the success of that simplistic ad helped equal $2.79B. So I guess it works? I think?

So now it’s all over the place. They’re doing it for Star Wars too! Gaze upon this disgrace to humanity, only this time it’s Fiat.

I have it in my mind that they need to go back in time to 1977 and redo all the trailers for the original.

They can show Obi-Wan and Vader dueling, and Obi-Wan’s kicking Vader’s ass. Vader’s lightsaber keeps malfunctioning, and Obi-Wan’s just toying with him. Instead of finishing him off, Obi-Wan keeps kicking Vader in the shins and smacking him in the face, laughing. But then Vader has an ah-ha moment, whips out some Duracell batteries, puts them into his lightsaber while epic music plays, Vader viciously slays Obi-Wan, and then looks directly at the camera with Obi-Wan’s mangled corpse behind him: “The Force is no match for the power of the Copper Top!”

But of course this didn’t happen, for Star Wars 1977 was before the time where everybody was a sell out. A simple, glorious time when movies were still pure. And so you see, and, oh, oh no, please no.

vader

“You don’t know the true power of The Dark Side, only Duracell does.”

we nitpick the worst trailer in screen history

If it is indeed true that all good things must come to an end, then it’s assuredly also true that all bad things never seem to end, or that things that were once good, but became bad, must last forever.

Were you once a young-degenerate-loser too?  I sure was (past tense, I swear).  Remember when this show was actually good?  I bet you don’t.  For if you saw the last few seasons / movie you undoubtedly came to the realization that when a show doesn’t end at the right time, it becomes horrible.

I’m not quite sure what Fox is thinking, other than that they’re banking on many degenerate-losers at least viewing it for nostalgia sake.  But the last movie was awful and made no money.

If they want more money, they sure got off to a bad start.  With the most boring trailer I’ve seen in a long time.  Even the music sounds like it was written by a failed engineering student turned high-art-musician.

Eh, whatever, let’s have at it!

 

why the name

Why do they have to show her holding the phone with his name on it?  Can’t they just have her answer and we hear his voice?  Then we know it’s Mulder, without actually seeing the text.  Do they think we forgot his name?  Are they trying to trigger the part of our brains that’s activated by textual memories in addition to visual memories?  Get outta my head, Fox!

 

he's right there

But this is all besides the point because in fact, he’s standing right there!  He’s thirty feet in front of her!  Why is he even calling?  He could just tap on the glass.  If you rewind, you see from the aspect of her eyes that he is clearly inside the 45 degree arc that enables most humans to notice when another human is creepily standing in front of a glass door without knocking.  What’s going on here?  We haven’t even started and already I have no idea what’s going on again.

 

evil drone

Evil!  Drones are so evil.  They’re the new black unmarked helicopters.  Do you get it?  Evil!

 

then do something about it mulder

“Then do something about it, Mulder?”  Uh, hey Mitch, you’re like the Assistant Director of the freaking F.B.I.  Why don’t you do something about it for a change?  Don’t you have like 3K goons on speed dial?  How about you take care of this one instead of outsourcing the planet’s problems to a vicious-boring-sex-addict?

 

'splosions!

‘Splosions!  I’m so excited.  Nobody has ‘splosions on screen anymore.

 

boring mulder

“You don’t understand Scully, since the last time we slept together, I’ve become a vicious-boring-sex-addict.”  Hey speaking of that relationship, what ever happened to their kid?  Wouldn’t that, like, be kind of important to these two?  Seeing as how it’s been like a decade, they should probably go check up on him, maybe baby needs a new trike?  Seriously.

 

roswell

Roswell!  1950s!  Black suits and top hats!  Aliens!  [wipes brow; breathes heavily]  Oh, thank god, I was really worried they’d go with something actually interesting and original.
[smoking man

[unintelligible profanity]  You, have, got, to be… [unintelligible profanity]  What kind of c-grade nonsense is this?  When we last saw this dude, he was getting his corporeal form incinerated by helicopter gunship rocket fire.  How exactly do they plan to talk themselves out of this one?  Time travel?  Alien teleportation?  Intervention by the Divine Almighty?  Eh, whatever, I won’t be around to find out.

 

no, please no

no, please no

Omar Sharif is The Most Interesting Man in The World

– Royal monarch visits his childhood home regularly

– Connoisseur of insanely beautiful women

– Able to converse in half-a-dozen languages

– Hooligan of mediocre EPL team

– Frequent French casino patron

– Mythically talented actor

– Drinking buddy of Peter O’Toole

– Accomplished bridge player

– Called a swanky hotel one of his homes

– Human in greatest movie entrance of all time

omar sharif

I don’t always applaud legends.  But when I do, I prefer Omar Sharif.

RIP my friends.

I’m glad science is finally paying us back what we’re owed

Let’s humbly acknowledge our role in paying for all of this. Our carefully appropriated research and development funds took 38 years to yield a functioning speeder bike. And 26 years for a hoverboard. So we should all expect a check in the mail in the next week or so.

 

Hoverbike

Coming soon to a wooded National Park near you; a 700% increase in death by tree strikes

 

Coming soon from Lexus (ignore unrelated smoke-like appearance)

hoverboardlexus

[lunatic wide eyes] Baaatttterrr Up!

 

But I want to know where the hell is the rest of our damn money. Our funds have led to a whole bunch of projects and I’m just sitting here, waiting, drinking beer, and tapping my finger on the table. I paid $4 a seat many years back, and I still don’t have:

 

– Skyways & Hover Conversion; 26 year delay

docbrown

“I’m on it, I’m on it, [shifty eyed] I know I promised these by 2015, but I’ve been, a little backed up lately. I saw Breaking Bad, and decided to get into the meth business, so I’m running behind on the car.” [panting] [panting] [panting]

“Doc are you getting into your own stash? Doc? Doc?!”

 

– Upgraded Dialing Machine; 33 year delay

et phone home

If this piece of shit could communicate between freaking stars, and all they did is upgrade it, I could harness the technology to solve minor problems like cold fusion. Also, does anybody remember TI Speak & Spell!?!?

 

– Self Driving SUV; 22 year delay

Google’s self-driving clown car is a joke. Where’s my autonomous SUV that’s so durable it can mostly survive a vicious assault from a deranged creature seven-hundred times it’s size?

jurassicpark-trex-footmud-full

Uh, he can probably see you even if you don’t move. You should run. Like, honest. “Go. Go now!” It worked out well for the other guy.

 

– Buildings on Sky Stilts; 52 year delay

It worked for Cloud City, it’ll work just fine in Frisco.  What could go wrong?  It must be done.

JETSONS

 

– Man Portable Death Ray; 29 year delay

death ray

If the machines took over tomorrow, what are we supposed to defend ourselves with? America’s existing 300 million carbon based firearms? Ordinary journeyman and teenaged-girl-stalker Kyle Reese made himself pretty clear that all those ordinary guns are ineffective against the machines. And so, …

bale

Oh.

Arcturus News Muster – Swift seizes West Coast, proclaims New Republic of Love

Cupertino, California – 22 June 2015 – In a shocking joint statement Apple Music head Eddy Cue, speaking alongside California governor Jerry Brown, surrendered unconditionally to the forces of Taylor Swift after a violent, bloody twelve hour struggle.

Battle hardened Silicon Valley warriors solemnly listened as a tearful Cue summarized his decision to unilaterally end all hostilities, “… our forces had already experienced a lot of concern from indie artists whose rear echelon attacks had begun to drain our bottom line, but our recent defeat leads me to the conclusion that our cause is finished.”

Cue later tweeted, “We hear you @taylorswift13 and indie artists. We submit to your authority. Please, please just stop. Love, Apple.”

The unexpected termination of hostilities followed this weekend’s crushing defeat of the Valley’s Sixth Division outside Sacramento. Initial reports indicate the Sixth Division suffered upwards of 95% casualties encapsulated by an unverified Tumblr video appearing to show a blood stained Swift holding the severed head of Apple CFO Lieutenant General Luca Maestri.

Panicked evacuations from various Valley campuses were indicated by the numerous private jets, helicopters, and auto-gyros arriving at Aspen bearing panicked Valley leaders toting what meager worldly possessions they could gather as they fled, such as $20K Apple Watches, $15K pop-collared shirts, and a $4 VCR.

Rumors swirled throughout the West Coast that Swift’s forces were occupying government buildings and public spaces riding armored hybrid-electric vehicles blaring “Shake It Off” from loudspeakers.

Governor Brown’s concurrent statement seemed to confirm this capitulation as he’d apparently placed the California National Guard under Swift’s command. “I don’t know what else I can do, my state’s essentially bankrupt, we’re outta water, I don’t remember where I left my keys, but hell, she’s got enough money to fix all this. Right? I think?”

Yet Valley devotees expected Cue’s capitulation would not impact Apple CEO Tim Cook’s plan to run a government in exile until a point he could use Apple’s mammoth reserved funds to build the world’s fifth largest standing army and counterattack.

Said one Apple insider, Tim’s counting on the loyalty of his Foxconn employees to manufacture a bunch of awesome new iWeapons to turn the tide. He figures they’ve been loyal to Apple all these years, and so he can trust them to back his return.”

swift

“I say this with love, reverence, and admiration for everything else you have done: If you betray my rule, I’ll kill you all.”

what if velociraptor fought terminator?

There’s very little I wouldn’t give up to see this vicious bout. What purpose would it serve? I don’t care. Why should you? It’d be senseless and fun. That’s good enough for me. I assure you, you’ll pay money to see it. Plus, for one thing it’d make a movie ten times better than the mess that’s about to appear on screen.

For I have seen into the future. My Guests facilitated my journey into the outer reaches of the cosmos where I had the opportunity to see through time, grab a beer, solve the unified field theory, speak with Hitler, and watch both Jurassic Actual Park and Terminator Misspelled Word.

In order to increase the hi-larity, Hitler insisted that we use the powers of the sixth dimension to summon the corporeal form of Richard Attenborough. We also used these powers to procure enough alcohol to overcome even the level of suffering that Steven Spielberg and James Cameron are likely to endure once they realize what these people did with two of their finest creations.

Of course, this is to assume Spielberg and Cameron actually bother to watch these movies. Which of course they won’t. Instead, we’ll get the glory of two hack directors who’ve never made a decent movie but do their best to prove just how much they’re exactly like Michael Bay. Because that’s where the money is.

About halfway through World, Richard started to chug uncontrollably from a bottle of gin and then blacked out mumbling, “I don’t believe it. I don’t believe it.” A third of the way through Genesis (sic) Hitler remarked that the only thing worse than this film experience was when he watched Downfall and realized what a total asshole he actually was.

And now having seen both of these movies, I have thus proven my original two conclusions correct:

1) Both these movies are horrible

2) Each of these movies will make $1B minimum

Kindly observe the awfulness on display before you’ve even watched five minutes of these putrid creations known as their trailers:

Terminator Minor Sins:

a) Arnold fighting his younger self; one liner to young Arnold: “Don’t run for office you dirty fuck! Don’t do it! I know your fate!”

b) A flying yellow school bus action scene that puts the Los Angeles river motorcycle chase scene from Terminator 2 on par with the chariot race from Ben Hur (by the way, replace the word Terminator or Jurassic with Ben Hur; and you’ll also receive a perfectly accurate film review of the forthcoming Ben Hur remake)

c) Arnold flying through a functioning death saw known as an airborne helicopter; a situation that would completely destroy the character from Terminator 2 known as The Terminator

Terminator Heinous Sins of One’s Soul:

A) Turning John Connor’s character into a half-man / half-machine psycho

Jurassic Minor Sins:

a) genetically engineered super dinosaur that will make all humanity wonder why this movie isn’t called Godzilla 19

b) a body count higher in the trailer alone than all three previous movies combined thus proving the intent to make slasher porn rather than an actual movie

c) implication of a cinematic tone so devoid of adventure and excitement as to make one wonder if the desire was to make the audience depart the theater exhausted and convinced life is just a big meat grinder

Jurassic Heinous Sins of One’s Soul:

A) brain control of the velociraptors to the point they become either mind slaves or allies of Chris Pratt

Jurassic Park is in my top five of great movies. Terminator 2 is likely in my top ten. If you think I’m a lunatic for these assessments, then you’ve read too much of this blog post to begin with. But even if you disagree with my rankings, you cannot dispute that these two movies were at least, movies.

I’m not sure what Terminator 5 and Jurassic 4 are? But they’re not movies in the sense that I understand the term. At best they’re like loud theme park rides. Which I think is the new concept for the summer blockbuster.

Take a name the populace will recognize, make it a Bay style action movie, and shove it down everybody’s throats whether they like it or not. And when you make $1B? Nobody will care.

Well I care dammit! I care a great deal. Because I have no life, and my Guests won’t leave me alone. So I’m always out to distract myself. Such as with the advertising and marketing campaign for my new sixth dimension creation where the velociraptor and terminator will participate in a Dual of the Fates at Madison Square Garden on July 25th at 8pm. Live. Pay Per View! $100.

You will pay. I assure you. I bought Chris Pratt for one afternoon to use his sexy mind control powers on millions. I can’t lose. I’ll make $1B for sure!

dual of the fates

Clever Girl over Cyberdyne in seven rounds