Somebody who’s actually seen the newest Hunger Games or has read the books is going to have to tell me if they have Dodge cars and trucks in there. As in, do the stormtrooper-based Hunger Games goons drive around in Dodge trucks? Or does Jennifer Lawrence lead her militant-teenage-love-army into battle in a Dodge Challenger? I ask this most important of questions because I saw this ad where they show various Hunger Games trailer shots alongside Dodge cars.
If I had to guess, I’d say that Dodge isn’t in there. So then why exactly does Dodge desire to be associated with a story that has among other things genocide, starvation, murder, and other lightweight topics that typically encourage people to go joyfully buy cars?
I don’t know what they call these things? Joint ads? Dual commercials? Future obliterated Earth tutorial?
The first one of these I saw was in 2009 when all of a sudden they shoehorned in an ad for Avatar interspersed with clips of the World Series. Joe Buck got tasked to narrate the thing. It literally broke my brain. I was like, “Eh, is there a baseball league on this mysterious alien world? Did Joe Buck misplace his brain medicine? Should I stop drinking now?” The commercial was almost entirely over before I figured out it was a deliberate dual ad.
So this is the way it’s supposed to work, I guess:
1) You like The Hunger Games
2) You see an ad of The Hunger Games alongside Dodge
3) So you like Dodge now
4) You go get your $
5) You use $ to go buy a Dodge vehicle
Or, simply replace the words Dodge and The Hunger Games to have the opposite reaction.
This is the most basic and simplistic advertising campaign imaginable. It basically devalues the audience (you) into nothing more than a partial-corporeal-ape-like-creature. How did this juvenile campaign work in 2009 and Avatar? Well, the success of that simplistic ad helped equal $2.79B. So I guess it works? I think?
So now it’s all over the place. They’re doing it for Star Wars too! Gaze upon this disgrace to humanity, only this time it’s Fiat.
I have it in my mind that they need to go back in time to 1977 and redo all the trailers for the original.
They can show Obi-Wan and Vader dueling, and Obi-Wan’s kicking Vader’s ass. Vader’s lightsaber keeps malfunctioning, and Obi-Wan’s just toying with him. Instead of finishing him off, Obi-Wan keeps kicking Vader in the shins and smacking him in the face, laughing. But then Vader has an ah-ha moment, whips out some Duracell batteries, puts them into his lightsaber while epic music plays, Vader viciously slays Obi-Wan, and then looks directly at the camera with Obi-Wan’s mangled corpse behind him: “The Force is no match for the power of the Copper Top!”
But of course this didn’t happen, for Star Wars 1977 was before the time where everybody was a sell out. A simple, glorious time when movies were still pure. And so you see, and, oh, oh no, please no.
“You don’t know the true power of The Dark Side, only Duracell does.”