the problem of dominance

If the allure of sports is a great competitive game, then it’s going to be a strange NFL season. In a league built for parity the year begins with probably the most lopsided situation in perhaps all of league history. The defending champs were 14-1 last year when starting Tom “The Quack” Brady.

In the offseason they put the pedal down by adding a bunch of no name scrubs like Brandin Cooks, Stephon Gilmore, and Dwayne Allen. They managed to lose almost nobody except their battering ram in LeGarrette Blount. They will miss him, but it’s not fatal. Nobody else added enough talent to match this let alone catch up. Bill Belichick still sacrifices to the Aztec demon god Itzpapalotltotec every night before bedtime. So you know his genius will still be in play each and every week.

Who’s going to compete with all this? The Raiders are distracted by slot machines, the Chiefs are led by a guy who will never (still) win a Super Bowl, and the Steelers are just a few bad games away from complete self destruction. On the other side of the house I suppose you could argue that the Giants, Cowboys, Seahawks, or Packers could keep up? But each of these teams has deep flaws.

The Giants have no running game and a lunatic star wide receiver. The Cowboys don’t have a defense, their paramount offensive line lost two key dudes, and 1/3 of their team is currently incarcerated. The Packers are led by Mike McCarthy. The Seahawks still have no offensive line to protect Russell Wilson’s brittle bones and allow Marshawn Lynch’s seventh replacement to gain yards.

Everybody wants to know if the Patriots can go 16-0 again. I truly think they can. So it might be a boring season. That’s the problem with dominance. It’s boring. It’s for this reason that NFL parity is supposed to exist, that and to keep the cap low so owners can buy their eight boat.

This is why I find the NBA or women’s college basketball so boring. You have to admire Connecticut and the Warriors for their raw talent, but it’s just so darn boring because you know nobody can beat them.

Well, I suppose we’ll just have to admire it. Because I’ll guarantee you this, you’ll never see this again. Never again in NFL history will one team, one coach, one quarterback dominate in so clear a manner. The planets will never align like this again. So, I guess, enjoy the show. While you still can.

bill-belichick-tom-brady-1300-724.png

“Yes Itzpapalotltotec. Yes! We shall decorate my basement with the blood of our foes. You shall have your fill. Praise!”  [draws ceremonial knife]

chasing cash off a cliff

One of the best metaphors ever created since sliced bread was invented is the idea of dangling a shiny object in front a cat. As in, showing a plate of sliced meat to Ralph the Butcher is like dangling a shiny object in front of cat.

If you’ve ever actually seen this behavior in our feline friends, it’s hilarious. I don’t have cats, but both my brothers do. Some people use laser pointers, but I prefer the shiny object because it doesn’t require a computer chip.

You take said shiny object and journey it around the room and the cat literally becomes unhinged from reality. If I offer a dental chew to my doggies they’ll go insane and depart from reality while they eat it. But if I scream or drop a hand grenade next to them, they’ll put down the chew for a moment if for no other reason than to determine what’s going on and assess potential dangers. The cat isn’t like that, they’ll just uncheck from the universe. My unfamiliar with cats brain attributes this to the singular possessive mindset they must have had when hunting live animals.

Anyways, it would seem lately that NFL owners have had Los Angeles dangled in front of them like a shiny object. Dean Spanos has decided that after fifty years of San Diego football he’s going to chase the cat toy up the road to LA. The NFL is a business first and a sport second. And so it’s of course all about the level of Spanos’ international gold reserves. But you have to get past the initial figures to determine what’s actually going on.

The whole reason San Diego apparently wasn’t in the Chargers’ future was that taxpayers wouldn’t subsidize a man worth north of $2B in building a stadium. But, in order to relocate the Chargers to LA, Spanos has to fork over a relocation fee of $650M to the league. When you combine that with the essentially free $300M that the NFL offered him to stay in San Diego, one comes up just a few bucks short of a pretty sweet billion dollar stadium in San Diego. And yet he moved anyways. Why?

Because he thinks LA is a shiny cat toy.  Spanos, alongside former Mr Universe contestant, breaker of thumbs, and jai-li extraordinaire Stan Kroenke are betting that LA will give them substantially more long term gold than San Diego or Saint Louis ever could. Well, I’m going to speak to the future here and say that both of them have made terrible mistakes. It’s not going to work.

1) This has been tried before

Once upon a time the Rams and the Raiders occupied LA. They both left within a few years of each other. Why? See (2) and (3).

2) These teams suck

If you were to journey into the ancient Chinese wilderness, you’ll eventually encounter (after 13,437 years of mystical travel) the ghosts of Confucius and Sun Tzu who will be getting messed up on baijiu in a tent. Among their many limitless levels of knowledge will be a stone table with the Chinese character for mediocre on it. Beneath this character will be chiseled in stone the team logos for the Rams and Chargers. This is a team that gave Jeff Fisher a contract extension. Fisher is the man who can throw a six sided die and land on the number 8, 50% of the time. Then there’s the Chargers who have wasted one of the more talented quarterbacks in history with Philip Rivers. When they acquired Rivers, Spanos might as well have hired an assassin to break his legs, it’s the same thing.

3) You might care about LA, but LA doesn’t care about you

Do folks care about Jennifer Lawrence or Lord Leo? Good for them, but guess what, they don’t care. Does Spanos care about LA? Good for him, but guess what, LA doesn’t care. LA cares about LA. LA cares about LA things. I don’t know what people in LA do all day? Maybe they shop or get their hair done or go hang out at the beach or whatever. But I’m pretty sure it’s not getting passionate about football. They probably think it’s a game for people less cool than they are. Like folks who would eat McDonalds over In-N-Out. There’s probably a bunch of people in LA who love football. But enough to fulfill the financial obligations of two separate teams? I think not. A delicious stat from this 2016 regular season was that NFL ratings within LA actually went down. Even with the Rams in town, less LA citizens watched football this year.

4) History matters

The Cleveland Browns are less talented than a few college football teams. But their fan base cares and is dedicated to the team in a way that makes it a perpetual ongoing Greek tragedy. It’s not called the Factory of Sadness for nothing. Yeah, there’s less to do in Cleveland, but also the team’s been there forever. It has a history associated with Cleveland. The Chargers have no history in LA. The Rams do, but it’s not that much after all those years in Saint Louis. It’s for this reason that at this very second, there are likely more Raiders fans in LA than Chargers and Rams fans combined. When the Raiders move to Las Vegas, it’s going to stay that way. Football crazy LA citizens will be happy to commute to Vegas to drink, gamble, and actually watch a competent team. They’ll not be interested in an equivalent journey time sitting in traffic to watch a terrible LA team.

nvt3vj-nfl_spanos_1006.jpg

You’re in trouble Dean.

xu5gufup5l7rbynabgik.jpg

PS, this is the worst sports team logo since the 1337 Manchester Alley Rats, which was nothing more than a charcoal picture of dead plague rat.

do not watch this debate

Ponder if you will this typical suburban scenario.  There’s these two folks who live down the road from you, we’ll coincidentally call them Don and Hil.  They’re both running for president of your development’s homeowner’s association.  You kick yourself every time you remember that you were foolish enough to buy property that had an active association.  You got cited last year for the length of your garden bush’s fronds.  You had to look up the word fronds in your dusty dictionary to determine what you were being sited for, yeah that’s right, the freaking dictionary.

Don is retired and used to run the town’s largest real estate firm.  He made a whole truck of money but his company had a reputation of mixed success with questionable business practices.  He lives at home with his much younger trophy wife and he dotes on his kids and grandkids.  Don’s generally a likeable guy who will chat with you while you walk your dogs.  But he only ever talks about himself and tends to yell a lot.  He also randomly picks pointless fights with others in the neighborhood over shit nobody controls, like where the town holds its 4th of July fireworks display.

Hil is vice president at a local insurance firm.  She’s hardly ever home as she travels a whole bunch, and in any case lives alone as her estranged husband is never around.  The rumors say he lives in Thailand.  Folks who know folks who work at her firm say she’s efficient, works hard, and generally does a decent if mostly average job.  She hardly knows anybody in the neighborhood.  When she talks to people it’s generally very brief and reserved, and she’s then on her way to somewhere else.  She’s filed multiple complaints via the current homeowner’s association leadership about how her neighbors keep their homes.  Nobody really knows why, since she’s never around that much.

The campaign kicks off in earnest.

Don walks about the neighborhood accosting folks even when they don’t want to talk.  He’ll lay his hand on their shoulder and speak to them anyways, about three inches from their faces.  He makes disparaging remarks about Hil, other neighbors, The Zoo, and random cereal brands.  He makes no promises on what he’d specifically do as association president other than that he’d “liquidate” the existing association order.  Folks find this appealing as they’re sick of the association being in their faces about what color their damn shed is.  But Don also talks about how he’s going to “demolish” city hall and “kill all those fuckers”.  Folks don’t really like or understand this as the local mayor, Zelda, is an extremely popular and competent grandmother of five.

Hil covertly compiles the demographic details of every member of the neighborhood and then hires a Pilipino based data analysis firm to produce a multi-hundred paged detailed report on an effective campaign strategy.  When the neighbors discover this, they’re naturally concerned that their lives are being looked at in such a matter.  Hil denies everything, but one of Don’s friends later finds a half-burned copy of the report in the neighborhood park dumpster.  Hil’s plans for the association are fairly sensible, but are presented in an arrogant, aloof, and sterile manner.  Folks who speak with Hil on the street get upset because they think she talks down to them when they say they don’t understand her plans, or want to complain about the way she filed complaints against them last year with the association.

They debate at the association contractor office tonight.

You can’t stand either of them.

So, do you get in your car and drive 15 minutes to watch the debate?  Only if you’re an idiot.  Instead, you sensibly decide to stay home and watch the game surrounded by your family and dogs, and some beer.

Do not watch this debate.  Neither of these people should be president.  In fact, none of the four Democrat losers or 37 Republican morons who competed against them in the primaries should either.  God I hate both these political parties, so very much.  It’s a sad and troubling time for our democracy, folks.

But it seems tonight’s debate is set for record viewing numbers.  I think folks are watching it only to see the horror show on display.  Like how if a blimp blew up over your home, you wouldn’t be able to look away.  Both these idiots have negative approval ratings of like 87%, and presidential debates aren’t about substance.  So it can only be voyeur awfulness that draws people.

Well, I’m not going to take part.  I won’t be voting for either of them.  So who cares.  I’m out.

Sigh, why can’t Monday Night Football have a decent game on tonight?  We get the Falcons, a former Super Bowl contender who have apparently faded into irrelevance faster than their host city.  And we’ve got the Saints who are a team on hospice care until Drew Brees’ career dies and Sean Payton has his contract terminated.  And you know what, I’ll still take it.  I’ll watch this garbage game, and not flip the remote.  You bet.

You should too.  Please.

schizophrenic behavior is never okay

I don’t care what anybody says, both those women were concussed. Alexandra Popp had her skull split wide open. Morgan Brian’s eyes looked like she was strolling through the Land of Chocolate with Homer Simpson. Neither of these players should have gone back into the game.

If this was the NFL, it’d be front page news today. The outrage. The mass hysteria. But because it’s women’s soccer, it’s somehow okay.

To their credit, many media outlets (SI, NY Times, Post) who hammer the NFL with glee do have articles this morning questioning the wisdom of allowing two very clearly injured players back onto the field. But other imperial bomb throwers (ESPN) don’t have a word about it at least a dozen articles deep.

You’ll see this line on this shitty blog again and again, I originally stole it from South Park:

“Either it’s all okay, or none of it is.”

If the sports media is going to demolish the NFL over concussions they need to demolish women’s soccer over concussions. Anything less is schizophrenic behavior from a media that chases an issue based on click value, not actual value.

And thus: NFL is popular = concussions issue sells, but women’s soccer is not popular = concussions issue does not sell.

I’m of the mind that everything in life has risks, even driving yourself to work. Sports have risks that need to be managed. Concussions happen. Life happens. And the sports leagues, NFL, FIFA, etc, can work the issue to make it better.  Without sacrificing the core of the games.

Clearly last night needs to get handled better by FIFA. It was not okay. I guess the point of this post is there’s progress to be made to lessen the risks, but the media treats the issue differently depending on what sport’s being played. This schizophrenic behavior serves nobody, nor the issue at hand.

Morgan-Brian-Alexandra-Popp

I kept waiting for the ambulance to come out; and ten minutes later they’re back on the field; these two players are real warriors, admirable; but they should have been made to sit down

Without local news, Weather would abduct your kids & burn your home

Every once and a while the media shows their true arrogance and the general contempt they hold for you. It doesn’t often occur, but when it does, you really get a clear view of their intent and attitude toward the rest of the human race.

The News Stormtrooper of the Week Award goes to Nancy Naeve of South Dakota in her belligerent rant against the common viewer for getting upset that tornado storm coverage displaced their favorite shows:

http://www.huffingtonpost.com/2014/05/13/nancy-naeve-tornado_n_5318675.html

Now I’m all about the typical belligerent rant. I cleanse my soul with it. But this is beyond wrong.

Nancy’s taken it upon herself to tell the audience what’s best for them. I guess because she thinks her viewers are too irresponsible to protect themselves. She says she’s on the air to “save people’s lives”. This is to imply that if her network didn’t conduct a special weather broadcast, that she believes people would actually die.

I would think that generally folks like firefighters and rescue workers save lives. Not some news anchor sitting behind a desk. I guess I’m just confused. I wonder if she realizes tornados have existed since the dawn of man? Or that there are dozens of other means by which an individual can receive information about severe weather? How stupid does she think the average viewer is that if her precious news show did not occur, somebody would actually get themselves killed?

So at the core of her argument is this “gets me mad” because the public backlash is interrupting her ability to “saving lives, literally”. But in order to accept her line of thinking, we’d have to assume that her network conducts this coverage in order to save lives. Well, unfortunately for Nancy, this isn’t why her station does this.

The networks do storms to get your cash via an increase in overall watchers. They’re not necessarily in it for your protection, that’s just a symptom of the larger goal. The primary objective is profit. Nancy is in the television industry, she has to know this is the reason for special weather programs. So she’s either a conceited liar (very possible) or just a naïve reporter (probably the real reason).

I’m going to give Nancy the benefit of the doubt and say she’s just foolish. She was brought up in this system. They taught her what she needed to believe to succeed in the news business. Her paycheck is stamped by the executive who generated this bright idea to increase viewers and advertising revenue. So don’t be too hard on her that she thinks she’s just as important as a firefighter who genuinely risks their life and future every single day.

Now you’ll usually notice they don’t air commercials during these special storm events. So you’ll claim the absence of ads during heavy weather indicates it’s not about the money. Wrong. The reason they don’t typically show commercials is so you are tricked into believing it’s about your safety first. When it isn’t.

What they’re after in these unique situations is not your cash, not yet, but your trust. They are trying to conn you into believing that they have your health at heart in the most extreme of circumstances. That you can rely upon them. Once they have your trust, the assumption is they’ll forever have your eyes for standard daily news. Then they can take your cash.

But wait, there’s more. If it was truly just about your welfare, all they would do is put a little warning banner on the bottom of the screen that flashed active tornado danger areas. When do they normally do this? During football games. They’ll kick Once Upon a Time off the air any day, but never the Vikings in South Dakota. Why?

Because the business model has determined that their profit tradeoff is not favorable if they kick off an NFL game, thus the small warning banner. But they’ll remove an average rated show because their metrics stipulate this is worth the increase in viewers against those who get pissed off their favorite drama just got bumped. But if it was really just about ensuring you’re safe? Then they’d boot even the NFL game off the air wouldn’t they? But they won’t.

Now friends, you might think I’m being too extreme, again? Well, I invite you to search online and view multiple news stories about what Nancy said. Look across several media publications. They’re all giving her a round of applause like she’s just resurrected Jesus’ ghost.

Why do they love her so much? It’s not because she’s “saving lives, literally”. It’s because all the folks reporting on her have brains just like her. What she thinks about you is what they think about you. Please remember this the next time one of them tells you with their deity-like guidance that they know what’s best for you, your family, or your country.

Next time they boot your favorite show off the air, don’t e-mail the network profanity or death threats, send them this:

Thank you for your attention, but I have checked my weather smartphone app and have all the information I require. Please turn my favorite show back on.

or

We appreciate your efforts to think for us, but my town has a siren that will produce any weather warnings I require while I watch my favorite shows. Speaking of which, could you please put my favorite show back on.

or

I have walked onto my porch and determined via my own eyes the current status of the weather. Your concern is not required or desired. Please put my favorite show back on or I’ll watch another network that does not treat me like I’m five.

1400034136000-naeve

More disrespectful to your overall wellbeing than a Class V twister

You may go now

So how’s it going to end for Johnny Football? Super Bowl? Horrific injury? Decent career? Blazing failure? Blimp attack? No, not really. It’s going to go a lot quieter than that.

Everybody remember Tim Tebow? I’m sure you don’t know who he is. He was a rather obscure, unknown athlete. This guy exited the stage with a whimper. I don’t even know where he is right now. Maybe he works as a sports guy somewhere, but he could also be collecting recycling for a living in Gary, Indiana for all anybody knows. It’ll go the same for Johnny.

In the calm, measured, silent-movie comedy Tombstone, there’s a delightful scene up-front where Val Kilmer releases Johnny Tyler (who is bizarrely played by Billy Bob Thornton) whose presence is no longer relevant to the conversation with:

“Oh. Johnny I apologize I forgot you were there. [wave of hand] You may go now.”

It’s the most deliciously condescending, dismissive line in film history. It is impossible to watch that scene too many times.

You can’t argue that Manziel has talent. Unfortunately the powers of his brain just don’t match the freak awesome physical nature. A bunch of you are willing to overlook his immaturity and somewhat criminal behavior and disregard it as a young guy doing what they do.

Unfortunately, the rules of a traditional college dude don’t apply for Manziel. And neither do they apply to the Browns. He isn’t going to play wide receiver. He’s the starting quarterback. He requires the greatest maturity, leadership, and work ethic on the team. Manziel just doesn’t have that. Not now, not ten years from now. Particularly when our blessed media friends aren’t going to let him get his mail without shoving ten cameras in his face.

But because Manziel is such a physical masterpiece, teams are going to be inclined to give him a shot. This is a league where true starting quarterbacks exist on only half the teams. And so let the musical roundup begin. When the Browns have woken up to their blinding failure, he’ll get a shot with someone else. And then another team will give it a go, and so on. All up until the last moment, with the last team, where the assistant-deputy-offensive-line-coach will look over, realize Johnny’s apparently still there, and discharge him from the NFL with:

“Oh. Johnny I apologize I forgot you were there. [wave of hand] You may go now.”

johnny_day

He has about two years to grow up, or grow old

When you consistently act like a cult, don’t be surprised when folks don’t join

We live in an age of perceived extremes. Everything is life and death. Did you vote for the guy somebody else didn’t, then you deserve torture. If you disagree with an opinion, you’re not misguided, you’re in league with Satan. If you want to go a route the other gal doesn’t, you must want to steal her soul. And so it goes with every single issue according to our enlightened media (not actual journalists) and their business & political masters.

Today’s needlessly over-the-top main event is whether a bunch of college kids decide to form a union. Apparently, if Northwestern’s football team votes to join, every college athlete will instantaneously fail every class, and every university sports program will go bankrupt before sunset. If they vote against a union, slavery will be reborn before sunrise. Even the junior varsity girl’s lacrosse teams will be trudging around in handcuffs.

Hey! Folks, calm down. It’s just a bunch of people arguing over fucking money! There’s an old married couple doing that right now over coffee. It’s not that big of a deal! Let’s at least talk about it in a reasonable manner.

Now I could offer my thoughts on this issue for about four hours, and maybe I will later, but essentially I am drawn to the view that the players are right without question. The second most popular sport in America is college football. That’s a lot of cash and the athletes don’t even get one dollar. Yes, scholarships, I get it, but we’re talking billions here. They can’t even give them a small stipend? Come on guys, it’s not that hard to solve, just give them something. Figure it out.

So some Northwestern players have decided that the solution to their clearly inequitable situation is to form a union. Is that the answer? Probably not. This is not the kind of problem you truly solve except through negotiation. Everybody wants to rely on the courts, or wholesale actions like this union thing. Again, it’s all about extremes. Don’t talk with your opposition, crush them, total victory is your goal. Negotiation is for weak, limp-wristed losers.

The problem with this viewpoint is most people’s brains don’t work that way. Humans are naturally inclined to take the less controversial route. We avoid conflict where possible. We generally don’t like to argue with our neighbors. We hate to take a huge risk just because somebody demands that we be angry. And so, what’s probably going to happen today is the Northwestern players are going to turn down the union.

Now the union types will point the finger at the university and the NCAA. That they soiled the minds of the players to the point that they had no choice but to vote against it. That this is part of an effort to keep the athletes in check, any way they can. First off, this will show the shocking (not shocking) contempt that the union supporters have for the ability of a college athlete to decide things for himself, and vote accordingly.

But I also want to say to them, well, certainly union guys, what did you expect the NCAA to do? You went for the jugular of the universities on this. Did you think they’d lie down and do nothing? When you don’t compromise, don’t whine when the institution you oppose chooses to fight back.

This kind of belligerent rhetoric has become a more common theme lately, or again, whatever. And consequently, why would anybody join a new union? Now generally, I try to avoid brutally criticizing some things (lie). I’ve never been in a union, and I can’t really say I’ve known too many who have. Of those who I know that have, some hate them, others love them. But I do know that for the most part they’re declining in overall membership. Why? I think a lot of it is because of what I’ve discussed earlier in this post, the tendency toward the extreme.

Unions have made the Northwestern issue about unions, when it clearly isn’t. It’s about the players and whether they are properly compensated for the risks they take with their bodies. The union backers will tell you it’s one in the same, that the potential union and the player’s futures are intricately tied. They’re wrong. A union is just one potential answer to the player’s problem. It is not the one, final solution.

When all the union dudes show up and hammer the way they do, I think it really turns people off. When you tell a twenty year old college football player that if he doesn’t sign up for the union that he’ll continue to be a slave, I think you’ve achieved the exact opposite of your intention. He’ll look around, and roughly determine that things aren’t like that from where he sits. He’ll trust his coach and his university before he trusts the screaming, bizarre asshole demanding he join. I think he’d say something like this:

“Hey, you know what, I should get paid for what I do. But generally my deal isn’t all that bad, and I really trust my coach and kind of like my school. I want to get paid, but man, this union guy really sounds like a psychopath. I think I’ll stick with what I’ve got for now. There’s got to be another way.”

As another example, observe yesterday’s comments from Post Office union officials regarding the move to transition some functions to Staples. Based on what the union leaders said, you’d think that if this actually occurred, that the following things would happen:

1) Staples will steal your mail

2) All post offices will combust in flames, with kittens trapped inside

3) All postal employees will become unemployed and starving, their kids too

4) Staples will sell your mail to Hitler’s ghost, and use the proceeds to purchase narcotics

When you always reach for the fanatical, and brand those who oppose you as equivalent to religious enemies, after a while don’t be surprised when people tend to treat you like a cult. People don’t like cults. People don’t like extremes. People generally want to be talked to like they’re intelligent adults.

Personally, I’d be a lot more persuaded by a logical, coherent argument about why it’s a bad thing that somebody at Staples handles my mail. But it seems even the highest, most experienced Post Office union leader is incapable of doing anything but screaming on the street.

If the Northwestern players vote against the union today, you’ll hear the union supporters demonize everybody but themselves. Sometimes, the best thing you can do upon a defeat is look in the mirror.

college_football_union_ap_img

One decent young man trying to do the right thing; surrounded by two cult members

The truth shall rob you blind

Per the guidance of my previous post, I watched the Super Bowl last night, but only because I genuinely enjoy football.  Sadly, we did not receive the good game we’d all hoped for.  Unless you live in Seattle, or became a fair-weather Seahawks fan in the last five weeks, you likely did not enjoy the game.  Do you know what else you did not relish?  A series of terrible, over-thought, pathetic commercials.

If you disagree and desire to make the case that the world’s advertising and marketing geniuses (hereafter Assholes) did a great job, then you either:

a)  Can be sold a bill of goods by a degenerate leprechaun

b)  Were not sitting in a room of twenty diverse people, like me, who also agreed that the commercials did not deliver

The highlight of the night’s failures were the fools at Maserati.  What better way to get people to buy your car and improve your image than by broadcasting to an audience of which 99.99% cannot purchase your item.  I don’t think Maserati understands how deeply they have damaged their brand.  In my room, several people speculated that Maserati’s goal was in fact to produce a big “fuck you” to average citizens who could not obtain their car, and thus increase the chances that somebody who could afford their car would buy it to get in on the “fuck you peasant” cause.  This one feedback loop about sums up the evening.

It occurred to me just before halftime (when it was clear only one team was playing football) that the commercials were trending along a few major themes:

1)  Blatant and shameless American patriotism

“If you buy this item, you love freedom and democracy.  If you buy from our competitors, you’re Hitler.”

2)  It’s happy time

“If you buy our item, you’ll be as happy as these people you see on your screen.  If you don’t buy from us, you’ll end up offing yourself in the bathroom with a shampoo bottle shard, alone, and very afraid.”

3)  Wacky, so very wacky

“Our item is so off the wall that only the most sane, rational, and smart person (you) would agree to buy such a thing.  You’re hip, and if you buy this stuff, you’ll be at the cutting edge.  Nobody truly gets us (and the new ‘thing’) better than you.”

4)  The epic production

“See how our commercial is like a movie trailer?  When you buy our item, it’ll be like you’re in a movie.  Let our dramatic music and pristine cinematography (and the item you’ll buy) distract you from your otherwise pathetic horror movie life.”

And then I read this over coffee:

 

http://www.economist.com/news/business/21595412-brands-are-finding-it-hard-adapt-age-scepticism-we-want-be-your-friend

 

Oh my, where do I start?

I guess to me it’s simple.  And truly, this line is equally applicable to politicians:

–  When you treat the average human like they’re idiots, don’t be surprised when they hate you, and generally don’t do as you ask.

A normal adult desires to be treated as such.  When you fall short of that goal, you’re going to get resistance.  People desire the respect of others, particularly from folks who want their votes or money. 

Here’s an idea?  Just be honest.  Don’t lay it out as a scheme, a gimmick, or anything fancy.  Put a freaking guy in front of a white wall and have him explain why your product is awesome.  At the very least get some class back into the game.

As an example, the Economist article refers to Dominos’ recent advertising campaigns.  How interesting, Dominos came up in my room last night.  Why?  The comment(s) were that they liked Dominos poking fun at their past failures, promising to fix it for the customer, and then (here’s the kicker) actually delivering on their guarantee of improved quality.  Wow!  This is Asshole rocket science.  It’s almost like the Assholes at Dominos can see through time and disobey the laws of the universe!

Asking for the truth can be a dangerous thing.  What politician is going to actually tell you they don’t understand the law they just voted for, they only did it because they had to pay back a lobbyist?  No Asshole is actually going to say they’d like you to buy their above average tested product with a small or large markup because they need to increase their share value.  And in the end, even if you liked the honesty you got, you’d still be out one vote or some cash.  But somewhere there is a balance. 

As to yesterday, speaking of peering through time, I have a vision, of last night’s Assholes staring in revulsion at the shit they allowed to hit the air.  Then the medieval CEO claps, whispers, and grown men are dragged away to the woods for failing their feudal master.

grancabrio-mc_07

Isn’t our car awesome!  Too bad you’ll never buy it, pig!