Dudes with big pockets want to play with your brain for nostalgia purposes. It works pretty simply. So we’ve developed a basic mathematical formula to describe what’s occurring inside your skull.

We’ll call it yet another of our Arcturan Equations:

 

A + B – (C / D) = E

(A) you see item that looks like it was made in 1977

+

(B) you have freaking money

–

(C) you lack the intellectual capacity or desire to think for yourself

/

(D) you convince yourself that a product is more genuine and therefore better if it was made in 1977

=

(E) you hand over said freaking money to buy said product

 

If you’re still not following me, you may be more familiar with this concept in terms of the infamous ongoing hipster PBR craze. These guys have made billions appealing to folks struggling with identity.

What better way to determine your place in an obscure confusing universe than by seeking equilibrium in the purchase of an item that was likely first made before you were born. Miller Lite got in on the action too. They now sport the old can again. And their sales dramatically increased.

What a bunch of idiots these people must be; to purchase a product exclusively off nostalgia alone!

[unintelligible muttering] What? [unintelligible muttering] Yeah, don’t get me wrong, I love Pabst because my Granddad drank it and named his dog after it. And I love Miller because me Ma drinks it. So I buy this stuff every once and a while, just because. [unintelligible snickering] Wait, hold on, so, you, you guys are jerks, so, ah, … [throws chair]

So Norm Macdonald is the new Colonel Sanders? The guy currently playing him isn’t any good. So maybe they figured a change would help them? But what always struck me as odd is why didn’t they just use the actual Colonel Sanders when they started this new ad campaign? Why didn’t KFC just use an old black and white commercial with the real Colonel Sanders? Total nostalgia.

Maybe the answer is as simple as they would have to pay more royalties to Sanders’ estate. I guess? Or is it that they figured if they went full on black and white nostalgia that it wouldn’t work. That they needed the Colonel back, but modern, otherwise folks would think it too weird?

I have no idea. But to me, it’s dumb seeing a fake Colonel Sanders on screen when they have perfectly good video of the real Colonel Sanders sitting in a vault somewhere. Just HD update the tape and shove it out there.

Also, Norm Macdonald? No, not working in my mind. For one thing, Norm Macdonald isn’t a 75 year old white haired Southern Colonel. Plus, Norm hasn’t done anything funny in like a decade.

But hell, if we’re going off the wheels and just picking whatever random person we want? Well, I assure you, they chose the wrong new Colonel Sanders.

 

– Any Kardashian or Jenner

I’ve tried unsuccessfully about 18 times to explain to my Guests why these morons are so popular, mostly because I don’t get it myself. But they always just shake their heads, laugh, and usually remark along the lines of, “This is why it’ll take us less than 12 hours to break your planet’s will.” And so, just put any Kardashian or Jenner in a white bikini holding a KFC box. They don’t even have to say anything. The video will still be viewed 73 million times.

 

– Ordinary Average Citizen Barack Obama

In a few years, this dude will be unemployed. Don’t you go ahead and get the idea that earning $243K per speech will be enough. He’ll need another source of income. What better way to further break down and/or inflame existing racial barriers than by having a mixed-race-former-president play an old-dead-white-guy on screen.

 

– Hitler’s Ghost

Who wouldn’t want to see Hitler on screen hocking any number of delicious wares? He seems like such a likeable guy. His punch line would be, “You’ll know for sure that our chicken is fried to perfection, never baked; because national Health Department regulations prohibit me from having an oven in my restaurant. #toosoon” [Hitler smiles at camera as laugh track plays]

 

– Jesus

“I hear tell from mine Father that those who eat Popeye’s worship the Dark Lord.” [Jesus looks earnestly at camera] “You don’t worship the Dark One? Do you?” Plus, Jesus already would show up on set with his own premade white costume. I called Jesus at his castle in Hawaii with this idea and he hung up on me.

 

– Your Next Door Neighbor

KFC just grabs Steve who works at Target and shoves him into the white suit they pulled off Sanders’ bleached skeleton. And they get him to read painfully awkward canned lines in a dead man’s suit. The dude would look so uncomfortable that the humor and outrage trolls of the Internets would take it and run wild with it. Within a week, it’d be viewed 81 million times.

 

– Satan

“Our delicious chicken is fried to perfection and coated in our Secret Signature Spices. It’s Finger Lickin’ Good.”

 

I’d much rather watch you dude.