The new gig requires me to commute via train for the first time in over a decade. I suppose I’ll write more about this later, but given yesterday’s delays now’s not a good time. But lately on almost every train car wall or station ad booth are these new posters for the upcoming season of The Man in the High Castle. This is the second season of the Amazon show that I’ve heard is quite good. I’ve not yet swallowed the pill and donated my psyche to Amazon Prime so I haven’t seen it yet. It’s on my list though.
Here is an example of one of the rarer posters they’re using:
I use the term rare, but I’d say north of 80% of them are this other poster:
I may have a demented brain but the first thought I had when I saw this poster for the first time was the guy behind this marketing campaign is a genius. I want to conscript his talents to solve some of my more pressing life’s problems, like how to get my dryer to function more efficiently. For you see, I’m entirely certain that the 60 million Americans who voted for Hilary upon viewing this poster are going to immediately associate this visual concept with Trump.
You’ve got New York, you’ve got Nazis, you’ve got a motto about changing the future, and no other extraneous information presented to contradict this initial impression. For example, they could have shown an Imperial Japanese guy in the lower left corner too, but that would take away from the implicit message. Also, if you look very closely as I did this morning, there is a man in Lady Liberty’s head. Face-to-face with this poster, I swear it looks about as close to Trump’s face as they could make it without it being overt.
Again, I haven’t seen this show, but I’m pretty sure it has nothing to do with Trump or anything related to the election. But advertising is about impressions. Once those 60 million folks decide to go check out what The Man in the High Castle is, at least some portion of them will decide to stick around and actually watch the show. I wonder how many of them will also realize that in doing so, they were being skillfully played by the Giant Octopus in Amazon.
Manipulation is a creepy thing. I’d like to think I’m not paranoid, but perhaps I am. Or perhaps I’m just insane. Or both. Every news article I read, or ad I see, or whatever, I’m constantly asking myself what the hidden message is. Because like it or not, impartiality doesn’t exist, if it ever did. Somebody wants you to do something or think a certain way for their own (or their cause’s) benefit. Free person that you are, you have to be watchful.
As another example, I’m sure most of you saw this news and social media push of the Santa who had a young boy die in his arms. What a heart tearing story for the Christmas season. Well, it turns out that it probably wasn’t true. But if you’ll remember, this was front page news earlier in the week. On only in a few places will you find the retraction. So a whole ton of people who read and believed, are never going to find out that they were played by this maniac. I only found out it was fake because I read Deadspin for NFL purposes and this was on the margin.
Unrelated photo of manipulator
Hey speaking of Nazis and manipulation, also in the news today was that Austria has decided to forcefully procure Hitler’s birthplace.
I guess there’s a lot of history behind this place and the lady who owns it. But for years it seems the Austrian government was paying her straight cash in an effort to prevent various modern Nazi groups from renting it to hold séances with Hitler’s ghost. So now Austria will seize it, buy out this lady, and do something with it. I’m sure they’ll either blow it up or turn it into a memorial for all of Hitler’s victims. Either option works for me, I guess. I mean, it’s just a building. It’s not actually Hitler, so who cares?
If you ask me, let’s manipulate the shit out of this place. Oh, the modern Nazis want to use it for their rally? How about we let them. The following manipulation shall occur in designated order:
1) The Austrian government announces the property has been purchased by an obscure billionaire known only as Herr Schmidt.
2) Herr Schmidt announces on clandestine Nazi message boards that he actually worships Hitler and the property is thus now open for visits by the faithful.
3) Special keys are handed out via covert mail for those diehard Nazis who wish to visit. They are provided instructions on how to access the property.
4) When they get inside the house, various patriotic Nazi signs direct the acolytes to the special room. For example, they could just repurpose the High Castle poster with Lady Liberty. And various signs reading, “This way to worship our Fuhrer.”
5) And they all get inside the special room, and it turns out it’s just a place with a bunch of chain guns.
6) We get robots to clean up the room.
7) Repeat as required, until no longer required.
And thus, the world would be rid of the extremely small portion of humanity who are so worthless that they still believe in a Nazi message that was destroyed 70 years ago. So let’s give the Nazis what they want, and we’ll just use the house for this other purpose. It’s win-win.
The dude in the castle is not Hitler or Trump or fake Santa whatever, it’s Herr Schmidt. We are Herr Schmidt. We carry on the legacy of the war 70 years ago that made sure The Man in the High Castle concept never happened.